The business needed to turn local momentum into a repeatable growth platform across markets.
Connected positioning, customer acquisition, digital channels, launches, product strategy, store growth and expansion planning.
Contributed to growth from approximately S$2m to S$60m, six-market expansion and more than 45 store openings.
A mature brand needed stronger customer relevance, digital capability and sustained commercial momentum.
Integrated brand, CRM, digital commerce, acquisition, promotions, menu innovation and operating coordination.
Three consecutive record sales years, including approximately 13% year-on-year growth, with more than 75% of revenue generated through digital channels.
Growth activity existed, but priorities, ownership, team development and reusable operating plans needed stronger senior direction.
Established strategic priorities, working blueprints, campaign and agency direction, customer systems, measurement and internal capability.
Created clearer commercial ownership, stronger execution discipline and business-owned intellectual property that could continue beyond the engagement.